"Nobody Tells You This Stuff" Guide

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Starting a business is one thing. Running it is another.

Most people start a business because they're good at what they do. Very few people are shown everything that sits behind running one.

That's exactly why this exists.

This guide brings together the practical information most business owners spend months or even years piecing together. Rather than relying on advice or learning everything the hard way, it's designed to help you understand what needs to be done, why it matters and what questions to ask along the way.

Throughout the guide, we'll explain the practical considerations behind each topic, point out where it's worth speaking with professionals such as your accountant or lawyer, and help you ask the right questions at the right time.

By the end, you'll have a much clearer understanding of what goes into building a business behind the scenes, along with practical plans, worksheets, templates and checklists to help you put everything into place - so you can make well-informed decisions with confidence.

You don't need to tackle everything at once. We'll help you understand what needs your attention now and what can wait.

We'll guide you through the practical aspects of setting up your business, including:

  • working out whether now is the right time to start a business

  • choosing the right business structure - including whose name the business should be in, which ownership structure is right for both of you and what those decisions could mean for both of you in the future. No one starts a business with their partner expecting the relationship to end. But circumstances can change. If you're investing years of your life helping build the business, these are conversations worth having before the business is set up - not after.

  • understanding what to consider before setting your prices

  • choosing the right systems and software for your business

  • mapping your customer's journey from their first enquiry through to getting paid - so you can create clear processes, templates and documents for every stage

  • protecting your business - from insurance and secure document storage to passwords, policies and the important details that are often overlooked

  • having the conversations about roles and responsibilities before frustration starts creeping in.

No business jargon. Just practical information, planning tools and real-world guidance designed to help you feel more organised, more prepared and significantly less overwhelmed.

Because you don't know what you don't know…. until somebody tells you.

Let’s Chat

P.S. Already in business? You haven't missed the boat. This guide can help you review what you've already set up, identify gaps and finally tackle the things you've been meaning to sort out but weren't quite sure where to start.

Starting a business is one thing. Running it is another.

Most people start a business because they're good at what they do. Very few people are shown everything that sits behind running one.

That's exactly why this exists.

This guide brings together the practical information most business owners spend months or even years piecing together. Rather than relying on advice or learning everything the hard way, it's designed to help you understand what needs to be done, why it matters and what questions to ask along the way.

Throughout the guide, we'll explain the practical considerations behind each topic, point out where it's worth speaking with professionals such as your accountant or lawyer, and help you ask the right questions at the right time.

By the end, you'll have a much clearer understanding of what goes into building a business behind the scenes, along with practical plans, worksheets, templates and checklists to help you put everything into place - so you can make well-informed decisions with confidence.

You don't need to tackle everything at once. We'll help you understand what needs your attention now and what can wait.

We'll guide you through the practical aspects of setting up your business, including:

  • working out whether now is the right time to start a business

  • choosing the right business structure - including whose name the business should be in, which ownership structure is right for both of you and what those decisions could mean for both of you in the future. No one starts a business with their partner expecting the relationship to end. But circumstances can change. If you're investing years of your life helping build the business, these are conversations worth having before the business is set up - not after.

  • understanding what to consider before setting your prices

  • choosing the right systems and software for your business

  • mapping your customer's journey from their first enquiry through to getting paid - so you can create clear processes, templates and documents for every stage

  • protecting your business - from insurance and secure document storage to passwords, policies and the important details that are often overlooked

  • having the conversations about roles and responsibilities before frustration starts creeping in.

No business jargon. Just practical information, planning tools and real-world guidance designed to help you feel more organised, more prepared and significantly less overwhelmed.

Because you don't know what you don't know…. until somebody tells you.

Let’s Chat

P.S. Already in business? You haven't missed the boat. This guide can help you review what you've already set up, identify gaps and finally tackle the things you've been meaning to sort out but weren't quite sure where to start.