Think of this as a guided brain dump. You tell us how things work, what matters to you and all the important “this is how we do things around here” information living in your head, and we’ll turn it into a customised guide for your business.
Because when you’re busy running a business, documenting all the things living in your head tends to become one of those jobs you’ll “definitely get to soon.” Three years later, everyone is still asking how things work, how they’re meant to do things and what’s okay versus “please never do that again.”
This guide helps get all of that into one clear place for your team.
Written in normal human language your team will actually understand, it can cover things like:
values and workplace behaviours
communication standards
team responsibilities
customer service expectations
onboarding guidance
day-to-day operational processes.
If you’ve been meaning to document all of this “one day”, consider this your sign.
This guide is designed to work alongside your “How We Do Things” Guide - because once everyone knows what’s expected, the next challenge is knowing what to say when those expectations aren’t being met.
Most people don’t avoid awkward workplace conversations because they don’t care. They avoid them because they don’t want to make things uncomfortable, overreact or say the wrong thing.
This guide helps you handle those conversations clearly, calmly and consistently - without mentally rehearsing them in the shower first.
We’ll take all those “we probably need to address this” moments that keep coming up in your business, review them against the expectations already outlined in your “How We Do Things” Guide, and turn them into practical conversation prompts and examples you can actually use.
Covering things like:
addressing workplace behaviour
onboarding new team members
reinforcing communication standards
handling performance concerns
giving clear feedback consistently.
Putting off having a conversation? Consider this your sign.
Starting a business is one thing. Running it is another.
Most people start a business because they're good at what they do. Very few people are shown everything that sits behind running one.
That's exactly why this exists.
This guide brings together the practical information most business owners spend months or even years piecing together. Rather than relying on advice or learning everything the hard way, it's designed to help you understand what needs to be done, why it matters and what questions to ask along the way.
Throughout the guide, we'll explain the practical considerations behind each topic, point out where it's worth speaking with professionals such as your accountant or lawyer, and help you ask the right questions at the right time.
By the end, you'll have a much clearer understanding of what goes into building a business behind the scenes, along with practical plans, worksheets, templates and checklists to help you put everything into place - so you can make well-informed decisions with confidence.
You don't need to tackle everything at once. We'll help you understand what needs your attention now and what can wait.
We'll guide you through the practical aspects of setting up your business, including:
working out whether now is the right time to start a business
choosing the right business structure - including whose name the business should be in, which ownership structure is right for both of you and what those decisions could mean for both of you in the future. No one starts a business with their partner expecting the relationship to end. But circumstances can change. If you're investing years of your life helping build the business, these are conversations worth having before the business is set up - not after.
understanding what to consider before setting your prices
choosing the right systems and software for your business
mapping your customer's journey from their first enquiry through to getting paid - so you can create clear processes, templates and documents for every stage
protecting your business - from insurance and secure document storage to passwords, policies and the important details that are often overlooked
having the conversations about roles and responsibilities before frustration starts creeping in.
No business jargon. Just practical information, planning tools and real-world guidance designed to help you feel more organised, more prepared and significantly less overwhelmed.
Because you don't know what you don't know…. until somebody tells you.
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P.S. Already in business? You haven't missed the boat. This guide can help you review what you've already set up, identify gaps and finally tackle the things you've been meaning to sort out but weren't quite sure where to start.
This review looks at how your business is coming across to customers, from your website and social media through to emails and day-to-day customer interactions. We'll identify anything that feels inconsistent, outdated or confusing and provide practical recommendations to improve it.
Most businesses don’t intentionally end up sounding different everywhere. It usually happens gradually because, frankly, everyone’s busy running the actual business. The website starts sounding one way, the socials develop their own personality entirely and customer emails land somewhere in between.
Take Macca's. Whether you're seeing an ad, opening an email or walking into a restaurant, it all feels unmistakably Macca's. That familiarity builds trust, because people know what they're getting.
You don't need a Macca's-sized budget to do this (and let’s be honest, who has that?!). But customers should get the same sense of who you are whether they're reading your website, opening an email or speaking with your team.
You’ll walk away with:
a clearer understanding of how your business is coming across to customers
practical recommendations and priority actions
a communications checklist to help keep everything on track moving forward.
Not sure if your business is coming across the way you think it is? Consider this your sign.
You know the expression “Happy Wife, Happy Life”? Well, workplaces aren’t wildly different.
Developed alongside psychologist Dr Tim Sharp, the Happiness at Work Program uses short daily prompts to help people notice more of the positive moments in their workday.
Over six weeks, these prompts help shift how people approach work — making them feel more positive, engaged and connected at work.
No forced fun. No trust falls. No one pretending to love a mandatory team-building activity on a Tuesday afternoon.
When the team’s happier, everything tends to run better - communication improves, customers feel the difference, productivity increases and the general vibe of the workplace becomes noticeably less “everyone quietly hanging on by a thread.”
What’s included:
printed participant workbooks
support and guidance for introducing the program
a Keep it Going Plan
card-format prompts for revisiting the program over time.
Sometimes the small things make the biggest difference.
This is the “a handwritten note still gets noticed” bit.
We live in a world of automated emails, text messages and reminders. Which is exactly why a handwritten letter, thoughtful Christmas card or unexpected thank you note can have such an impact.
Whether it’s thanking customers for their support, reconnecting with past clients or simply reminding people there are actual humans behind the business, sometimes the old-fashioned things still work remarkably well.
Because thoughtful businesses and nice things tend to be remembered.
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